Amber Mac is a world renowned expert on all things marketing, technology, innovation, and transformation. Her popular Twitter feed boasts more than 120,000 followers from around the world, each eager to consume her hard-won insights on the next generation of business and consumer technology. Whether it be enhancing customer experience, understanding how to leverage AI, or building an unforgettable brand from scratch—as she’s done—Mac empowers leaders and organizations to take advantage of the digital revolution. Now the co-host of Marketing Disrupted—the Accenture-produced series that debuted as the #1 business podcast in the country—Mac explores how CMOs can adapt to the changing landscape and incoming hurdles that digital disruption will bring. And in the top-rated (and award-winning) podcast The AI Effect, Mac speaks to high-profile guests about the challenges and benefits of AI adoption in Canada, alongside Accenture’s Jodie Wallis. She also remains a regular business host and expert for Fast Company,CNN, Bloomberg TV, CBS, BNN, and The Marilyn Denis Show.
Mac is the bestselling author of Power Friending and Outsmarting Your Kids Online. She has delivered keynotes at more than 300 events around the world and moderated sessions with notable leaders like Canadian Prime Minister Justin Trudeau, former FBI Director James Comey, and famed astronaut Chris Hadfield. Her digital agency AmberMac Media, which has worked with leading organizations from Microsoft to GE, recently teamed up with PayPal, Facebook, and the BDC to produce Her Turn: an online business competition for women entrepreneurs. “As a small business owner, I’m thrilled to promote women across this country who are launching and running companies that need help,” explains Mac, who also hosts the program.
Previously, Mac worked as a strategist for Razorfish and Director of Marketing for an e-procurement software company. After four years in the technology trenches, she joined Microsoft to build one of the first female-focused lifestyle portals.